Marketing & Sales Manager
We are seeking an energized and inspired marketing professional to coordinate our marketing, community outreach and sales activities.
Click here to apply for the position on Indeed
Job Description Summary
The Marketing & Sales Manager will be responsible for creating and executing the marketing plan in coordination with management, other team members and 3rd party collaborators and managing our day-to-day promotional outreach, social media posts, email campaigns, digital & print ads, event promotions, and onsite marketing to our lodging and dining customers.. The Marketing & Sales Manager will also be responsible for responding to leads and closing bookings for group business, including different kinds of corporate retreats, social events such as weddings and family gatherings, wellness retreats and educational workshops.
Essential Duties and Responsibilities
Manage a variety of marketing initiatives and proactively seek out new opportunities
Develop and implement a marketing / ad campaign and budget in coordination with other team members and partners
Work with RBL team and other partners to produce promotional photo and video content
Manage social media schedules and publish posts accordingly
Schedule, plan and execute email outreach campaigns
Produce regular podcast episodes with RBL management, team members, visiting artists and other members of our extended community
Promote onsite concerts and other performance events via multiple channels including social media, local press, online advertising, public relations, print media and promotional partnerships
Work with partners to document events happening onsite and produce photo and video content to publish on the internet
Cultivate promotional partnerships with other organizations and individuals
Monitor marketing indicators such as Google Analytics, revenue from different campaigns, email statistics and other relevant metrics
Maintain brand and message consistency throughout our marketing literature and company messaging
Represent RBL at different conventions and sales expos
Create and maintain promotional materials for group clients
Create and maintain signage, pamphlets and other content for onsite guests
Give tours of the property to prospective group clients
Respond to and manage leads for group bookings until a contract is signed
Qualifications
Respect for the Earth and a desire for harmonious coexistence with nature.
Experience in hospitality, and specifically lodging operations and events
Minimum 3 years relevant experience in marketing and social media management
Advanced computer proficiency and ability to learn new software, design and communication tools
Familiarity with social media platforms, Google Analytics, email campaigns, and other digital marketing tools
Attention to detail, good organizational and communication practices
A positive attitude and an interest in hospitality
Race Brook Lodge is a magical rustic retreat destination at the foot of the Taconic Range in the Berkshire Hills of western Massachusetts. We have 35 guest rooms, a 60-seat restaurant, several dynamic event spaces and an organic farm on the property. We host overnight guests, as well as group workshops, retreats, weddings, live music and dance events, yoga retreats, corporate gatherings and more. We are creating a nourishing setting for people to engage with nature for relaxation, inspiration, connection, and healing. Maybe this is the perfect thing for you or somebody you know!
Race Brook Lodge is an equal opportunity employer committed to diversity and inclusion. We prohibit discrimination of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.
We make hiring decisions based solely on qualifications, merit, and business needs at the time.
CLICK HERE TO APPLY FOR THE GROUPS & EVENTS COORDINATOR POSITION ON INDEED
